Heather Grey

Multi-Disciplinary Designer.

Strategist.

I Love...

Managing + connecting the dots others don’t see.

Working 1-on-1 with personal brands, entrepreneurs + non-profits.

Building brands + strategizing for the greater good.

Creating functional spaces with beauty, meaning + purpose.

Bringing the natural beauty of the outdoors into my work.

Abilities...

  • Small Business Strategy
  • Creative Direction
  • Web Design + SEO
  • Graphic Design
  • Social Media Strategy + Design
  • Brand Strategy
  • Residential Interior Design
  • Vision Boards + 2D Layout
  • Morpholio Boards
  • Project Management
  • Morpholio Trace
  • Team Leadership
  • Adobe CC: Ai, Id, Lr, Ps, Xd
  • Elementor + WordPress
  • Wireframing
  • Google Workspace
  • Mac Platform
  • Asana + Monday

Where I Thrive...

Creative

Strengthening your brand and making you instantly recognizable to your target market is the ultimate goal. As your brand maven, I’ll use my creative know-how to supercharge everything that makes your brand exclusively yours. I’ll spearhead the creation and implementation of your logo, color scheme, typography, graphic elements, and online presence to enhance your brand’s visibility.

Interior Design

Working one-on-one with you to transform your space into a functional, warm, and inviting space that welcomes you home, time after time. From furniture layouts, lighting, flooring, color schemes, furniture selections, and beyond, you can be assured my attention to detail won’t miss a beat. You’ll never have to worry about coordinating deliveries or contractors when I’m on your team.

Small Business Strategy

I thrive in the unknown wilderness known as “no-man’s land” between design and business. I have over 17 years of first-hand experience designing, building and managing my own creative small business, and helping solopreneurs from across the globe build and develop their small businesses. These experiences strengthened my innate ability to connect the dots others might not see, and that is my greatest superpower. This gift allows me to help you stay laser-focused on your goals, and remain aware of where and how to grow your business and flourish.

Endorsements...

STEVEN N.Sr. Project Manager, VEIC
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"Heather is a talented, detail-oriented and dependable professional. In our time working together, I have been impressed with her team-first attitude and her ability to juggle multiple projects and deadlines while producing excellent work. She adapted to our team very quickly and has offered many recommendations for improving our processes and design projects that we have since implemented. Her design and project management expertise would make her an asset to any team."
Lexi M.
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"Heather far exceeded our expectations and totally understood exactly what we wanted. To top it all off, she helped us make all our social media cohesive and professional looking. We are so thankful for her creative flair and hard work effort. We will continue to spread the word and looking forward to using Heather for more projects in the future!”
David S.David A. Stamm Photography
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“I worked with Heather on a new logo for my biz. I wanted a few designs that represented the different aspects of my photography – wedding, portraits, and seniors. She took my ideas and ran with it. They turned out so amazing! I am so grateful to Heather for not only her design skills and great turn around, but also for her personable approach. When we talked, I felt like I was talking to a friend about all these great ideas, not just someone I hired to produce a product. Thanks Heather!!!”
CHRISTIN M.Marketing Manager, OCLC
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"Heather worked on my team at OCLC as a contractor in a social media strategist role. Her industry knowledge, enthusiasm, and strategic mindset have helped us to advance our social media presence from good to great. She picks up new skills and business cultures quickly and is truly a joy to work with! I highly recommend her for all social media/SEO projects."
ALLEN H.
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"I went from few calls a week for handyman work, to phone calls and emails coming in non-stop! Without Heather's help in designing my website and creating social media templates for me, my business wouldn't be where it is now. Thank you, Heather."
Andy H.Content Manager, OCLC
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"Heather worked as a social media consultant in my department at OCLC. She did absolutely excellent work, both in executing on current strategies/tasks we needed help on, and in recommending new activities and ideas. Heather was very deadline oriented, always finishing any task in the time required. She was also very creative, helping us to do some great new stuff on our Instagram account. She also did research for our team in terms of social media metrics in general, and on specific, project-based topics. I'd highly recommend her for any gig involving marketing and social media."
Carolyn Y.
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“Running a business on your own is hard. I often felt alone, and wondered if I was doing it "right". Enter Heather. Working with her was wonderful. She provided great support and encouragement, and helped me with all of my business questions. Learning from someone who has "been there and done that" saved me hours! Thanks Heather.”
Barry K.Associate Director of Sales, Columbus Clippers
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"Heather has an outstanding work ethic, and strong customer service skills. She has a creative mindset, and demonstrates a strong attention to detail. Heather has great leadership skills, and it was my pleasure to work with her at USAirways."
Tina G.
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"Heather is an incredible designer and person. She works incredibly hard and her work is impeccable."
Dr. Lawrence LevitanPremier New York OBGYN
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“Working with Heather has been an enjoyable and smooth experience since the beginning. Anytime we need additions or changes Heather completes it in a very quick manner. I highly recommend her for her artistic ability as well as professionalism. Thank you Heather!”
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Experience...

Designer + Strategist

Wild Grey ltd. | 2021 to Present

INTERIOR DESIGN + PROJECT MANAGEMENT // Implements residential interior design and remodeling services including full-service, refreshes, and e-design. Coordinates and manages all projects from start to finish including communication with vendors and contractors to meet deadlines. Digitally creates 2D layout design and vision board creation for interior renovations using Morpholio Board and Trace.

SMALL BUSINESS STRATEGY // Leads clients in streamlining their internal and external processes through creative planning and detailed organizational practices by introducing them to tools to unify their efforts.

CREATIVE DIRECTION // Supports small business owners and personal brands build recognizable brands for their small businesses by creating a consistent brand identity, organizing content, creating marketing material templates.

WEB DESIGN + DEVELOPMENT // Designs, builds, and develops websites for small business owners and personal brands using WordPress and Elementor. Basic SEO and Google Search Console implementation.

Interior Designer

Peace & Pine Designs | 2021 - 2023

INTERIOR DESIGN // Attended in-person client consultations resulting in prioritizing client’s needs, taking space measurements, and discussing next steps. Digitally created and delivered 2D designs and vision boards to clients with DesignFiles. Reviewed details, collected samples, and presented to clients.

PROJECT MANAGEMENT // Recorded client purchases, contractor and subcontractor scheduling, deliveries, as well as invoices and installations with Monday. Monitored and communicated with contractors, scheduled deliveries, and installation dates to ensure project deadlines were met.

Designer + Marketing

Vaughan + Co. | 2021

INTERIOR DESIGN // Attended preliminary design meetings analyzing design objectives, curated design briefs, and took room measurements for residential client projects. Executed the creation of design concepts, vision boards, and 2D plans utilizing SketchUp Layout. Met with clients throughout their projects to discuss furniture and fixture selections, as well as subcontractor details. Collected samples from subcontractors and vendors, and ordered furnishings for interior projects. Maintained a working knowledge of space planning, floor finish plans and elevations utilizing SketchUp and Photoshop.

PROJECT MANAGEMENT // Assisted in scheduling subcontractors, furnishing deliveries, selection installations, and post-installation follow-ups. Organized design libraries of resources and all files with DropBox and BuilderTrend project management software. Monitored receipt of on-site and in-house deliveries. Performed market research for client projects.

MARKETING DESIGN // Updated brand identity. Curated and implemented the new website design, and SEO, and updated all marketing materials to flow with the new brand identity. Designed company vehicle wraps. Hand-selected project materials and communicated selections with vendors.

Marketing Project Manager

Veic | 2019 - 2020

PROJECT MANAGEMENT // Coordinated projects between the local, Efficiency Smart, marketing team and the corporate, VEIC, shared services team, consisting of design, digital, web, and consumer insights via JIRA. Researched vendors for a whiteboard animation video, acquired quotes, and handled projects with external vendors via Basecamp.

DESIGN // Consulted and curated on a complete brand refresh for Efficiency Smart to all brand guidelines including color scheme, fonts, and logo while working remotely with the corporate VEIC Creative Director, local EF marketing team, and AMP corporate teams. Refreshed all production design collateral supporting community-specific campaigns based on the newly set brand guidelines.

ADVERTISING // Managed existing marketing content for digital newsletters. Coordinated print media buys with local media outlets for various communities in Ohio and Delaware.

WEBSITE // Created graphics, mockups, and made updates to the Efficiency Smart website for the re-design after the brand update.

Social Media Strategist

Oclc | 2019

SOCIAL MEDIA STRATEGY // Maximized and optimized social strategies with an aggressive posting schedule, and powerhouse hashtags to meet KPIs demarcated for Facebook, Instagram, LinkedIn, Twitter, and YouTube. Continuously monitored each social account’s daily performance, influencers, and industry trends, and made adjustments to meet corporate KPIs. Documented quarterly analytics including reach, impressions, and engagement metrics and provided corporate marketing’s fiscal year goals. Sourced, curated, and scheduled 3rd Party Content for Facebook, LinkedIn, and Twitter.

PAID AD STRATEGY // Developed paid ad strategies for short- and long-term campaigns on Facebook, LinkedIn, and Twitter. Reported on social media ROIs in weekly team meetings with the corporate marketing team.

EMAIL STRATEGY // Strategized remotely with the EMEA (European) Digital Marketing Manager and Ohio-based corporate marketing team on social campaigns for email growth staying within GDPR guidelines.

SEO // Added SEO on blog posts on WordPress platform via extensive keyword research, and implementation.

PROCESS DOCUMENTATION // Built 3rd Party Content process documentation, and social media reporting documentation outlining best practices for use by the corporate marketing team.

Sr. E-Commerce Marketing + Development

Rudis | 2018

PROJECT MANAGEMENT // Partnered with E-Commerce team utilizing a hands-on team management style to achieve daily, weekly, and monthly goals. Team representative at weekly meetings to discuss project goals and milestones. Contributed to concept development, strategic planning, and business operations. Worked with external suppliers to outline improvement strategies to increase overall online efficiency with WIFI and hardwired devices.

MARKETING + SEO // Responsible for the creation and implementation of marketing strategies to achieve the most effective ROIs for all revenue streams. Implemented Google Ad campaigns and SEO strategies that increased Google Ranking from #19 to #12 in first 30 days, and increased again from #12 to #7 in the next 30 days. Devised email strategies and drip marketing campaigns.

SOCIAL MEDIA STRATEGY // Developed and implemented aggressive social media strategies to increase visibility and traffic across Facebook, Instagram, Twitter, and YouTube resulting in a combined increase of 17.4k followers in 60 days.

WEBSITE DEVELOPMENT // Created, implemented and monitored website for continuous improvement in a fast-paced environment. Directed and communicated appropriate change management processes to the web development team impacting the project scope and overall performance success on desktop and mobile devices.

Creative Director + StrategIST

Heather Mackan Design Co. | 2008 - 2018

DIRECTOR OF OPS // Directed all account, project, and client communications from initial onboarding to project invalidation via Basecamp and Trello. Collaborated with, sourced, hired, and led a remote team of developers, wordsmiths, and photographers in order to execute branding, marketing, social media, and web design project completion for small businesses and personal brands from around the world.

CREATIVE // Formulated all creative direction and brand identities for various small businesses and personal brands. Produced logos, marketing materials for print, web, and social media based upon individual clients’ target markets. Presented mockups and concepts to clients via Google Hangouts.

WEBSITE DESIGN + DEVELOPMENT // Designed and built mobile responsive websites utilizing tools such as WordPress, the Genesis Framework, Namecheap, and Flywheel.

SOCIAL MEDIA STRATEGY // Managed multiple client social media accounts. Created social media post templates. Completed hashtag research, and content creation to increase account reach and growth.

VIEW MY WORK

Education

Graphic Design | Art Institute of Pittsburgh

Associates of Science

Digital Design | Art Institute of Pittsburgh

Diploma

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